With over 25 years' experience, including 8 as Partners and Chief Creative Officers at Special Australia, and Partners in Special USA and UK, this is just a small sample of Tom & Jules’ work. Together they also lead the global creative output for Uber across all offices and have helped transform Special into one of the world’s most respected independent agencies, collecting over 50 ‘Agency of the Year’ titles along the way. They’ve also won ‘Best of Show’ at AWARD a record five times, a Cannes Lions Grand Prix, a D&AD Black Pencil, and Campaign UK's ‘Global Creative Leader of the Year’.
At Special, they’ve led high-profile campaigns like Uber Eats’ ‘Tonight I’ll Be Eating…’, ‘Uber Don’t Eats’, ‘Get Almost Almost Anything’, and most recently ‘Football is for Food’, which won seven Cannes Lions including a Gold in Direct. They also worked on Virgin Australia’s ‘Middle Seat Lottery’ and Tourism New Zealand’s ‘Good Morning World’ - one of only three Global Effie winners that year.
Their earlier standout projects include NAB’s ‘Break Up’ (the first bank campaign in 30 years to win a Cannes Grand Prix), Four’N Twenty’s ‘Magic Salad Plate’, Guide Dogs Australia’s ‘Support Scent’, Pedigree’s ‘K9FM’, Tourism Victoria’s ‘The Remote Control Tourist’, Cricket Australia’s ‘Big Warnie’, and Go Gentle’s ‘Stop the Horror’, which helped shape Australia’s euthanasia laws.
Their leadership is also driving cultural change, with Special Australia spearheading initiatives like Shift 20: an industry-wide push for greater disability inclusion in advertising.
To see more work visit:
https://lbbonline.com/people/tom-martin
https://lbbonline.com/people/julian-schreiber
Some of their awards:
Campaign UK: ‘Global Creative Leader of the Year'
Campaign UK: ‘Global Creative Agency of the Year'
Campaign Asia-Pacific: 'Creative Leader of the Year'
WARC: ‘Most Effective Independent Network in the World’
SXSW: Award for Technical Achievement
Cannes Lions:
Grand Prix - 1. Gold - 9. Silver - 14. Bronze - 22
D&AD:
Black Pencil - 1. Yellow Pencil - 5
One Show:
Gold - 2. Silver - 7. Bronze - 8
AWARD: Best of Show - 5
Spikes ASIA:
Independent Agency of the Year - 3
Asian Marketing Effectiveness Awards:
Grand Prix - 1 Gold - 4
Global Effie - Multi Region: Silver (The highest Effie in 2020): Good Morning World
Global Grand Effie Winners 2021 -
Transportation, Travel & Tourism: Good Morning World